Amazon is guided by four principles:
- Customer obsession rather than competitor focus. Amazon's goal is to be Earth's most customer-centric company. The company is constantly innovating and improving its products and services to meet the needs of its customers.
- Passion for invention. Amazon is always looking for new ways to improve its business and its customers' lives. The company is constantly experimenting and innovating, even if it means taking risks.
- Commitment to operational excellence. Amazon is committed to providing its customers with a great experience. The company strives to be efficient and reliable, and it is constantly looking for ways to improve its operations.
- Long-term thinking. Amazon is not focused on short-term profits. The company is focused on building a sustainable business that will continue to grow and succeed in the long run.