…so I sent all the founders an email asking what surprised them about starting a startup. This amounts to asking what I got wrong, because if I'd explained things well enough, nothing should have surprised them.

  1. Be Careful with Cofounders

  2. Startups Take Over Your Life

  3. It's an Emotional Roller-coaster

  4. It Can Be Fun

  5. Persistence Is the Key

  6. Think Long-Term

  7. Lots of Little Things

  8. Start with Something Minimal

  9. Engage Users

  10. Change Your Idea

  11. Don't Worry about Competitors

  12. It's Hard to Get Users

  13. Expect the Worst with Deals

  14. Investors Are Clueless

  15. You May Have to Play Games

  16. Luck Is a Big Factor

  17. The Value of Community

  18. You Get No Respect