What is a startup?

<aside> 💡 “A startup is an organization formed to search for a repeatable and scalable business model”

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What is a business model

A business model describes how your company creates, delivers and captures value.

Or in English: A business model describes how your company makes money. (Or depending on your metrics for success, get users, grow traffic, etc.)

Think of a business model as a drawing that shows all the flows between the different parts of your company. A business model diagram also shows how the product gets distributed to your customers and how money flows back into your company. And it shows your company’s cost structures, how each department interacts with the others and where your company fits with other companies or partners to implement your business.